Wednesday, February 24, 2010

i heart activism

Welcome to another edition of: I thought of blogging about this week(s) ago when it was actually relevant, but just now getting around to doing it and so it's a little outdated but maybe I can still make it worth something. How long ago? Think Superbowl. Maaaybe there are a few of you out there who still haven't seen these...

First, watch this:

Gross, vom, ack.

Then, watch this:

Yay! Take that.

I like this combo because a) it shows the relentless exploitation of gender stereotypes for capitalist gain, and b) how even that can be co-opted by activists. To make a pretty awesome statement, I might add. The turnaround on this was practically immediate--I think the response was posted the day after the ad aired (during the Superbowl) and the message is pretty obvious. I've been thinking a lot lately about what makes good activism, since I find myself surrounded by it--tons of different kinds of it--and those are two things that I think are totally necessary: timeliness and accessibility. So, mackenziefegan, you hit the nail right on the head as far as I'm concerned.

3 comments:

Leigh said...

ditto! I'm not sure if I use the word accessibility in my brain very often but I should start. Also, i heart internet activism more and more these days.

rachel said...

me too! and thanks to you for showing me this, do you think it's too late to do an internet-activist response to "no pants men"?!

abug24 said...

Thought this would be of interest to you as well.

Manmercials by Old Spice http://www.youtube.com/user/oldspice#p/u/1/owGykVbfgUE